Skip to main content

A Tangible Milestone: Our First Product “Made in Houston”

A moment to remember: Last week, the very first product was assembled in our new production facility in Houston – by none other than our CEO, Karin Weigelt. With this, the official starting signal has been given: GETT is now manufacturing in the U.S.

What previously existed only in plans, CAD drawings, and location analyses has now become a reality you can touch. The first industrial-grade keyboard – assembled right here in Texas – marks a true milestone in our mission to combine German engineering with the agility of the U.S. market.

Why This Is More Than Just a Symbolic Step

Our new production line in Houston is more than just a few assembled components. It represents a promise to our customers and partners: We are local. We deliver quality. We understand what it takes to manufacture successfully in the U.S. For businesses considering entering the U.S. market, our journey offers valuable insights:

Local production = shorter lead times: In many industries – especially those relying on sensitive components like adhesive layers – every minute counts. Once processed, these materials must be handled quickly to preserve quality. Our visit to a local supplier reinforced this. Fun fact: Over ten years ago, this supplier used to rent our current production building. Texas business networks can be surprisingly small.
Hands-on experience with U.S. manufacturing conditions: Our facility was built step-by-step – combining external expertise with a deep understanding of how to merge German industrial standards with Texan pragmatism. The result: efficient and scalable production processes.
Market access through networks: That same week, we welcomed Packwise, an innovative German startup expanding into the U.S. Their first sales meeting at a car wash was a textbook example of how direct business is done in Texas: The owner was impressed – and signed on the spot. No fuss, no delay.

A Strong Foundation for What’s Ahead

Our first two production workstations are up and running – and they’re just the beginning. In the coming months, we’ll be ramping up production, standardizing processes, and growing our local team. Houston offers the perfect base: excellent infrastructure, proximity to suppliers and customers, and an environment that embraces innovation and entrepreneurship.

We ended the week with a team lunch – time to connect, reflect, and raise a glass to our first “Made in Houston” product.

What We’ve Learned

For companies considering a U.S. presence, our experience is proof that it’s possible – with the right partner, the right know-how, and a clear plan. At GETT, we don’t just bring technical expertise – we bring real-world implementation experience. Whether as an OEM partner, tech supplier, or strategic guide for entering the U.S. market, we know what matters.

Next up: Detroit. Karin joined our Global Key Account Manager Andrea Ebersbach at the Automate trade show. What we saw and who we met there – that story deserves a blog post of its own. Stay tuned.

Sandra Landrock

Houston, Texas

GETT Goes West

Successfully entering the US market with GETT

Newsletter

Stay up to date and don´t miss any tips for setting up a location in the USA.

SIGN UP NOW!

This might also interest you

Your Contact

Are you thinking about having your products manufactured in America and would like more information about our production in the USA? Then Karin will provide you with all the information you need.

Book a meeting

Yoin us on our journey